Digital Menu Boards

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New - Scala Digital Menu Board Brochure

Digital Menu Boards powered by Scala’s® Infochannel digital signage software not only brings a restaurant, deli, or grocery store’s offerings to life visually, but attracts customers to highlighted items using multimedia graphics. A Digital Menu Board allows an establishment to schedule daily specials in advance, while having them appear on the display at specified times. Through the visual experience, you can increase sales by cross selling and up selling customers with items the customer might not be aware of, or the waiting staff does not verbally notify them of. Digital Menu Boards also allow the flexibility to easily alter the listed items or prices, saving money in print and delays. Digital Menu Boards can also allow spur of the moment specials to highlight timely items, such as that hot cup of cocoa on a cold day, or that beer special during a sporting event! Also, the Digital Menu Board can allow sponsors to advertise, which is a revenue source for the establishment, and helps with brand awareness!

Advantages of Digital Menu Boards:

The ability to guide customers towards higher margin dining options and make them aware of specials
Menu pricing can be changed in a moments notice - saves money versus print adds or other menu boards where descriptions and prices need to be changed (ie fast food menu board)
The opporutunity to test marketing strategies, promotions and pricing points
Cross sell and upsell - promote coffee on a cold day, or ice tea during the summer